We live in Alberta. Most people who don’t even work in jobs that need safety glasses still have at least a couple pairs lying around. Brasco wanted to show that the product they sell are not the buck-a-pair throwaway safety glasses you get when you visit a worksite. If you’re wearing these glasses every day, why not buy something you actually like wearing?
Showing real people working at their real jobs, we highlighted the product using creative lighting and framing. We kept the tone moody and dark to appeal to their target market.