The brief for Finning was quite long. We had one day to shoot everything from headshots to lifestyle shots, to testimonials, to hero shots (at a different location), to drone footage of equipment (at another location). Supplementing the new internal PIT CREW initiative, they wanted an extensive catalog of imagery in a short time frame. Coordinating photo and video congruently allowed us the flexibility and teamwork to pull off a large scale shoot within a short window.
KEEN Creative